We are excited to announce the launch of two powerful new features: Metadata and Events. These additions will help you better segment and analyze your sites traffic.

Understanding Events

Events are specific actions that occur on your website, such as button clicks, form submissions, or video plays. By tracking these events, you can gain detailed insights into how users interact with your site and identify areas for improvement. Here are some common events you can now track:

• Button Clicks: Track clicks on call-to-action buttons to measure engagement.
• Form Submissions: Capture form completions to analyze user interest.
• Video Plays: See how often your videos are being watched.
• File Downloads: Track downloads of important resources like whitepapers.
• E-commerce Events: Monitor add-to-cart actions and purchases.

Implementing event tracking is simple. Here’s an example of how to log a button click event:

window.fullres ||= { events: [] };
window.fullres.events.push({ key: 'buttonClick', buttonID: 'subscribeButton', buttonText: 'Subscribe' });

Enhancing Context with Metadata

Metadata provides additional context about a page view, such as user status, page category, or content tags. Unlike events, which are specific actions, metadata describes the state or attributes of the page at the time it is viewed. This contextual information helps you better understand behavior and segment usage to get better insights.

Here’s an example of adding metadata to a page view:

window.fullres ||= { events: {} };
window.fullres.metadata = {
isLoggedIn: true,
pageCategory: 'blog',
userRole: 'subscriber',
contentTags: ['technology', 'innovation']
};

With metadata, you can capture a rich set of contextual information, such as:

• User Status: Determine if the user is logged in.
• Page Category: Identify the type of content being viewed.
• User Role: Know the role of the user, such as admin or subscriber.
• Content Tags: Tag your content for better segmentation and analysis.

Why These Features Matter

By leveraging events and metadata, you can gain a comprehensive understanding of user interactions and the context of their activities on your website. This data can help you:

• Improve User Experience: Identify areas where users engage the most and optimize accordingly.
• Boost Engagement: Understand what drives user actions and tailor your content to enhance engagement.
• Refine Marketing Strategies: Analyze user behavior to make data-driven marketing decisions.
• Increase Conversions: Track key events and metadata to improve conversion rates and sales.

Getting Started

Check out our comprehensive documentation to get started with implementing events and metadata on your website. If you have any questions or need further assistance, our support team is here to help.